Ever since my professional career started way back in 2007 Business Strategy has intrigued my Professional conscience ! That how some brands traveled the distance from just being a Simple brand of Domestic landscape to Top Leading Brand across Multiple Nationalities overcoming challenges posed by the different Economies & creating value process that #Manufacture's goods or provide #Services that add value to millions of consumers or users across the globe. Whereas other's fail irrespective of better resources fail to leave any significant mark.After years of Observation & facing numerous Business Challenges The curiosity evolved into USP of solving business problems.In my opinion the success of a brands depends upon the #BUSINESS CODE which is a SECRET SAUCE Unique to every Organization,A cohesive outcome of the efficiencies of Management verticals which don't work in isolation instead every vertical effects the complete value chain which in turn effects the Brand Image.