“Press releases are dead”, this keeps roaming around the internet, a lot of discussion forums contains the thread related to the extinction of press releases. Well, to be very honest this is not true, the press release is still there and press releases for startups are necessary. Press releases have helped a number of startups in conveying the message to the wider audience and gaining valuable publicity and traction. Still, press releases do help startups in getting the necessary publicity and media coverage.
Your startup can take advantage of the press release but the point here is that the person doing it for you should know how to write a press release for startups.
Which startups can take advantage of Press Releases?
Regardless of the industry you operate in, press releases work for each and every small startup and big ventures. Your startups can get good exposure from a press release, doesn’t matter if you don’t have something big to share, matter is that you possess something to share, your stories can easily get you coverage on blogs, podcasts, magazines and several other publications that. Sitting here and thinking about sharing press releases doesn’t work but sharing your story via press releases work for you.[sociallocker id=2937]
Be in the Limelight
It is really important for startups to get visible, of course, new startups need consumer mindshare. If you stick to the press releases strategy for long-term, then of course you are going to get the positive results. You will get more visible, people will get to know about your startup, they’ll understand who you are and what are you offering to them. It brings good will to your startup, you will win the journalists trust and they will feature you more.
Position yourself as an Expert
You can easily position yourself in the eyes of your prospects with press releases. You all must be thinking that why it is essential to project one as an expert? Well, customers go towards those who are industry experts, they rely on them and are less likely to go for an unexperienced one. Press releases are a good way to project your startup as an expert in a particular domain of industry or service.
Take advantage of News & Achievements
Here I don’t mean that you start converting press releases for your startup into an advertisement. People are more likely to see the online press release and according to a research 63% people prefer viewing news online. Your customers come in those 63% users, so while making a press release for your startup, keep your customers in mind and keep it in count that you aren’t writing an advertisement but a press release. Share the latest news about your startup, latest achievements of your startups, how it differs from other startups in the same domain (your USP), brag about the cool features that your startup has to offer etc.
Not just a Press release but a medium of Publicity
Strong press releases make their mark and spread to the wider audiences. A reporter picks up a story and spread it among other publications. A nicely written press release for your startup can give you great publicity. If you write about the company’s achievements and moves then it can work as a great tool to hitch customers or even an investor’s attention, so prepare your press release for startup well and make sure to include your USP, the cool features, traction stats, latest achievements etc.
Press releases play a vital role in getting publicity for your startups, there all are just rumors that press releases don’t work now. Press release do work. It is just a matter of how are you writing it.A good press release can help you in gaining popularity, you get visible and smartly win the game. [/sociallocker]
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Sara Marium is a University student. She has a flair for creative writing and is proactive at every front. She is very sociable and likes to be surrounded by people. She cares for the minor details which make her different . She firmly believes that “words can create magic” and she has proved that with her creative pieces.