It is a naturally occurring phenomenon that people tend to associate more information and opinion to images
and symbols rather than plain text. To create an impact on the customer you need to associate a recurring image in his mind which reminds him of the quality, experience and satisfaction received through your business.
The concept of branding is not new. Since the advent of modern capitalism, business owners have tried and evolved various methods to help ascertain their own products as those of the highest standards. This is the base-line of branding. It involves ideas such as brand images, logos, PR campaigns and many more. In today’s complexly competitive global market, it is quintessential to have the right branding for your company.
A perfect logo can do just that for you.
Here are 5 reasons why:
1. Immediate Informal Connection
A three year old kid who loves French fries may not be able spell and read McDonald’s but he will certainly remember this
This is the power of a good logo. It will connect to the masses, literate and illiterate alike. Humans tend to remember likeable things by associating related images to them. This is the informal connection you need to grow your business to higher standards.
2. Instant Publicity
People often use exhaustive press-releases and textual content to promote their business. Using the right image with these promotion campaigns helps increase the rate of publicity. For example:
The logo of burger king will immediately convey a message of a lavish and filling burger meal when you see it. The yellow semi circles represent the two buns of a burger signifying the product it offers and the text in between outlines the name of the venture. It also promotes itself as a registered and approved brand by just adding the little ® which represents a registered trademark. This indeed is a good logo, with just enough text and imagery to convey the right message.
Now let’s have a look at this
Irritates the eyes doesn’t it? The first thought which comes to the mind is to not look at it. The aim here must have been to convey the name of the company and show what it does which is basically professional formatting but sadly, the only thing it accomplishes is bad publicity. You do not want your logo to do that for you.
Hence, it is essential to sync your message to your logo but not overdo it.
3. Increased Brand Awareness
Logos take up less space and hence are less costly to promote once complete. This helps increase diversified marketing in the form of tabloids and online content which then comes at a cheaper cost but still carries your marketing campaign effectively. Hence, more and more people come to know about your business and the services you have to offer.
4. Effective Communication
The right mix of text and graphics in your logo will help you communicate with the customer base effectively. Too much detailed text creates boredom and distraction and too much imagery creates nuisance.
5. Long Term Association
People tend to make an opinion about your brand and associate It with your logo for the long term. For instance
This is downright offensive. This place probably shut down because they gave no thought to how their logo looked!!
I think I don’t need to tell you much about this one.
People have long associated apple and its products and its logo has played a keen part in conveying the name of the company, its brand value and the quality it has to offer.
A good logo can simplify the secondary functions of your business like marketing and advertising. So get one made now.
Looking for someone to make a good Logo for your business, checkout these featured freelancers
A passionate Blogger and Digital Marketer