Search Engine Marketing - PPC

Posted: 2 months ago
Conducting keyword research and selecting product-specific keywords for PPC campaigns, monitoring campaigns on a regular basis to measure and maximize the effectiveness of all PPC campaigns. 
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends