<span>The goal was to introduce Malaysians to a new type of beauty drink - the beauty milk. The aim was to convert milk drinkers into beauty milk drinkers and therefore save money but gain extra beauty benefits while enjoying the universal health benefits offered by milk.

I worked with the Marketing Manager and the Research and Development Unit, listing out the most attractive benefits and highlighted several of them in the newspaper article. I presented the scientific evidence in conversational and laid-back tone, making sure the article was easy to read, understand and prompted the readers' action.

We received lots of questions from the readers, and the sales of the beauty milk spiked, putting it as the company's second most profitable product.</span>

Translators

Milk + Beauty = Bankable Product

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