Logo & Branding for Wisebit

Posted: 1 year ago
‘Wisebit is a company providing comprehensive services in the field of consultancy, as well as the construction and continuous operation of distributed computing servers, in particular serving peer-to-peer networks, on which cryptocurrencies such as Bitcoin, Ethereum, ZCash, Monero etc. are based, called colloquially “cryptocurrency excavators”.’

The future is now. Wisebit is a modern company, operating and presenting itself to the fullest on the Internet. We were tasked with creating a logo that fully reflects digital character, simple and clear.

Encryption, distributed calculations, cryptanalysts – cube, broken into smaller fragments – bits, as a symbol best-reflecting ideas. Both of the visible walls, arranged in the letters “W” and “B” are constructed precisely of 56 smaller cubes. Exactly enough bits are occupied by company name written binary – 01010111 01101001 01110011 01100101 01100010 01101001 01110100.

We used the same motif in the business cards design, on which we “encrypted” with UV coating (the code is visible only from a certain angle), the binary name of the company on the back side, and hexadecimal data on the front.

On the bottom is a picture of the concept behind the brand logo.