Custom Fitness Club Marketing Funnel

Posted: 1 year ago
The goal of this project was to create a marketing system which accomplished three things: 

1 - Determine which Facebook ads produced the best conversion

2 - Track if and how long the landing page video was watched

3 - Provide SMS communication between the Fitness Club and the prospect.

Everything had to be accessed from one single point (Client Portal).

The core program was built in PHP and utilizes Twilio for the text messaging.

Due to the extensive data being collected ads were optimized to produce a cost per lead under $6.00.
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