Blinkit Dashboard Documentation

Overview

The Blinkit Dashboard provides a comprehensive summary of key performance indicators (KPIs) and sales insights across different outlet locations, sizes, and item types. This dashboard is designed to assist in making data-driven decisions to optimize sales, staffing, and inventory management.

Key Metrics (Top Panel)

MetricValueDescriptionTotal Sales$1.20MCumulative sales value across all outlets and item types.Avg Salary$141Average employee salary across all outlets.Total Items8,523Total number of items sold.Avg Rating3.9Average customer satisfaction rating (out of 5).

Filter Options (Left Panel)

These filters allow users to drill down into data based on selected attributes:

Outlet Location: Tier 1, Tier 2, Tier 3

Outlet Size: High, Medium, Small

Item Type: Baking, Breads, Breakfast, Canned, Dairy, Frozen, Fruits, etc.

Visualizations & Insights

1. Fat by Outlet (Bar Chart)

Shows sales volume for Low Fat and Regular items across different outlet tiers.

Example Insight: Tier 3 outlets have the highest sales in Low Fat items ($288.1K).

2. Outlet Size (Donut Chart)

Compares total sales by outlet size.

Example Insight: High-size outlets lead in sales with $474.1K.

3. Item Type (Bar Funnel Chart)

Sales distribution across various item types.

Top Performers:

Fruits: $0.057M

Snacks: $0.054M

Lowest:

Seafood: $0.009M

4. Outlet Location (Bar Chart)

Sales by outlet location tier.

Tier 3 contributes the highest ($447.33K), followed by Tier 2 and Tier 1.

5. Fat Content (Donut Chart)

Total sales breakdown by fat content.

Regular: $732.5K; Low Fat: $409.4K

6. Outlet Type (Table)

Breaks down sales, items sold, average sales, and ratings by outlet type. | Outlet Type | Total Sales | Total Items | Avg Sales | Avg Ratings | |---------------------|-------------|-------------|-----------|-------------| | Supermarket Type2 | $131K | 928 | $142 | 3.93 | | Supermarket Type3 | $131K | 935 | $140 | 3.91 | | Grocery Store | $152K | 1083 | $140 | 3.93 | | Supermarket Type1 | $788K | 5577 | $141 | 3.92 |

7. Outlet Establishment (Line Chart)

Tracks sales by year of establishment (2010–2020).

Peak sales in 2017: $0.20M

Key Insights & Recommendations

High performing outlet size: High-size outlets dominate in sales.

Top sales contributors: Fruits and Snacks lead item-wise.

Outlet performance: Supermarket Type1 contributes the bulk of sales.

Growth Opportunity: Consider increasing focus on Tier 3 and Regular Fat items due to higher sales performance.

Intended Users

Sales Managers

Inventory Analysts

Marketing Teams

Business Strategists

Usage Guidelines

Use filters to narrow down specific outlets or item categories.

Monitor trends over time to identify growth opportunities.

Utilize ratings and sales to prioritize high-performing outlets and products.

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