<span>The concept behind the Aqua Spirit identity was having something that represents the brand well and also craft a logo mark that could be used on its own as a symbol for the brand.&nbsp; I chose to go with a stylized A with the front of it turning into a crested wave.&nbsp; Since a good portion of SUP users do take them out into the ocean this style preference was made.&nbsp; The colors used for the A are both aquatic cyan tones found in nature.&nbsp; The blue used for the type is a darker cyan not only to represent water but also loyalty and trustworthiness.&nbsp; The san serif used is Raleway which can be used commercial without purchasing a license for it.&nbsp; The first of the two images is a mock up of the logo on stationary and an app.&nbsp; The second image is how it would look on a SUP and paddle if the client wishes to have the logo mark and type placed in those particular areas.</span>

Aqua Sprit Identity

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