On Truelancer, PPC (Pay-Per-Click) freelancers charge on average between $25-$50 per hour, but the cost can vary depending on the freelancer's experience, expertise, and the scope of the project.

PPC specialists are responsible for creating and managing digital advertising campaigns that drive traffic and sales to a website. They use various platforms such as Google Ads, Facebook Ads, and Bing Ads to create and optimize ad campaigns.

PPC in freelancing refers to the practice of offering PPC management services to clients as an independent contractor. Freelance PPC specialists can work with clients on a project basis or ongoing basis to create and manage their ad campaigns.

To determine if your PPC campaign is effective, you can measure the performance of your ads by tracking metrics such as click-through rates, conversion rates, and cost per click. These metrics can help you optimize your campaigns and improve their effectiveness.

To hire someone as a PPC freelancer on Truelancer, you can post a job listing on the platform and specify your requirements. You can review applications from freelancers who have relevant skills and experience and choose the one who best meets your needs.

Hiring a PPC expert can help you increase your website traffic, generate leads and sales, and improve your return on investment (ROI) for advertising spend. PPC experts have the knowledge and expertise to create and manage effective ad campaigns that meet your business goals.

PPC is a part of digital marketing that focuses specifically on paid advertising campaigns. Digital marketing encompasses a broader range of tactics, including search engine optimization (SEO), content marketing, email marketing, and social media marketing.