Yasser AbdelMaksoud
, Egypt
Marketing Consumer Insights & Data Senior Consultant
Local Time - 12:10 AM
About Me
At Capgemini, my role as Consumer & Marketing I&D Senior Consultant for the MENA region involves harnessing emerging consumer behaviors to bolster brand performance. Leveraging deep insights, my team and I develop strategies that resonate on an omnichannel platform, ensuring differentiation and impactful social commerce.
Previously, as the Senior Supervisor for Etisalat Egypts social media channels, I elevated customer engagement by meticulously auditing content and analyzing competitor sentiments. Leadership and analytical acumen underpin my approach to enhancing the customer journey and crafting data driven narratives that align with business objectives.
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