About Me
Before I start designing, I gather as much information as I can to pinpoint the problem I’m solving and determine the client’s goals. I then brainstorm ideas, sketch out mock ups and start turning this information into compelling visuals. I typically go through two rounds of feedback with my teammates and the client to tweak the design before I submit my final work.Measuring the success of my designs is important because it shows me what works and what doesn’t. For my digital work, I use click-through and conversion rates to measure the success of my designs. For my print work, I look at customer satisfaction, brand loyalty and overall cost savings.Color theory is the science and art of how colors interact, complement and contrast. I use the elements of color theory to inform my work and invoke feeling in my designs. For example, when I designed the brand identity for a sports equipment company, I suggested using orange with over-sized typography to convey energy and vitality and bring
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$9/hr
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