About Me
“A product is creative when it is a novel and b appropriate. A novel product is original not predictable. The bigger the concept, and the more the product stimulates further work and ideas, the more the product is creative.”
Sternberg & Lubart, Defying the Crowd
Your ability to generate innovative ideas is not merely a function of the mind, but also a function of five key behaviours that optimise your brain for discovery:
1. Associating: drawing connections between questions, problems, or ideas from
unrelated fields
2. Questioning: posing queries that challenge common wisdom
3. Observing: competitors to identify new ways of doing things
4. Networking: meeting people with different ideas and perspectives
5. Experimenting: constructing interactive experiences and provoking unorthodox
responses to see what insights emerge
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