About Me
Professional with over 8 years experience in Marketing Intelligence, Database Marketing and BI .
Great analytical expertise with deep expertise in :
• Development and maintenance of segmentations market, socio-demographic and behavioral .
• Preparation of complex studies focusing on profitability and customer retention.
• Development, implementation and dissemination of models of LTV Life Time Value.
• Development and maintenance of direct marketing campaigns .
• Marketing campaigns / sales optimization using predictive models , financial analysis and triggers for multi -step campaigns.
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