About Me
I am a Senior Programmatic Advertising Manager with 11 years of experience in digital marketing, specializing in end to end programmatic strategy, execution and optimization across global markets.
I started my career as an Ad Trafficker supporting backend DSP operations for Amobee, which gave me strong technical foundations in campaign setup, QA, troubleshooting and platform mechanics. Post Covid, I moved into an agency leadership role at GroupM, where I was promoted to Senior Manager within 1.2 years and led a team of 18 members across priority APAC markets, managing annual budgets exceeding ₹350 million.
I work hands on with DV360, The Trade Desk, Amazon DSP and Google Ads, along with tools like IAS, DoubleVerify, Scibids and Copilot, delivering performance driven campaigns across YouTube, Open Exchange, PMP, Programmatic Guaranteed and DOOH. My focus is on building scalable optimization frameworks and turning data into actionable business impact.
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$11/hr
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