
About Me
Vaibhavi, a Computer Engineer by education who further pursued her her PGDM C in Strategic Marketing and Communications from MICA with a specialisation in Brand Management. She has a demonstrated history of working in Media and IT industry.
As a researcher and a strategist, she has applied the principles of immersive user research and behaviour science in all her projects. She brings to the table her analogous perspective and skills in design thinking, luxury branding, semiotics, decoding culture & consumer and a designer’s approach to problem solving. Her work revolves around helping clients find their purpose and voice closest to their organisation’s philosophies. The process is entirely consumer and culture driven keeping emotions and behavioural economics at the centre of business growth.
She has worked on diverse consulting projects ranging from: BFSI, E commerce, FMCG to Social Impact.
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