Digital Planning & Technology Expert
Local Time - 07:12 AM
I specialise in digital planning and technology with over 10 years of experience - 3 years within the UAE and 7 years in London my home city. I am currently managing a team of 7 staff.
In regards to my planning experience I have developed strategies for my clients across search, display, programmatic, social and affiliate marketing. In terms of technology, I have spearheaded the operations around the technology we use for our clients based on their business requirements such as audience segmentation, automated reporting, app tracking, footfall tracking, brand sentiment measurement, user journey analysis/strategy and other technologies such as dynamic creative to name a few.
I have also spearheaded data partnership discussions on behalf of my clients in order to drive performance KPIs through smart targeting.
Some of the clients I have worked with in Dubai are as follows: VW Group, Al-Futtaim, Meeras, Mashreq Bank, HSBC and also launching e-commerce activities for Alshaya H&M etc
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