Luis Maruenda Terrés

I have many years of experience in customer facing roles managing clients and talking to customers as a freelance marketer and as an SDR/AE in SaaS companies.

As a freelancer, I had to manage all of my clients, which involved customer service when our marketing strategy wasn’t working properly and weekly catch up calls to discuss next steps and address any concerns they had.

As an AE and SDR, you have to address the concerns and problems of customers before they become customers and provide constant service to them, solve their problems, and consider their needs to move the deal along. In many cases you must intercede and revive a relationship after they had a bad experience with the company or product that made them churn so you can turn them into customers again.

I also worked as a full cycle AE + customer success manager in a marketing agency where I was in charge of acquiring new customers but also managing the relationship with existing ones, being the point of contact, troub