Juan Pablo Fernandez Melo
Managua, Nicaragua
Marketing Expert
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About Me
Marketing Manager with large experience on multinational companies on FMCG and retail business. Production Engineer from Universidad Simon Bolivar in Caracas, Venezuela 2002, Master in Marketing 2012 IESA Business School in Caracas, Venezuela. MBA from INCAE Business School in Nicaragua 2015.
More than 12 years of experience in brand & trade marketing with strong focus in sales analysis, follow-up of trade activities and managing advertising campaigns from scratch to solid and effective advertising outcomes, helping to boost sales, reinforce brand awareness and build brand loyalty.
Areas of expertise: Category Management, Marketing Management, Consumer Marketing, Trade Marketing, Internet Marketing, Market research, Sales management, CRM, Strategic marketing planning, Media Planning, P&L Ownership, Ad campaign design, Brand & Product Pricing and Strategy
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$28/hr
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