Islamabad, Pakistan
Content Strategist | Writer | Editor | Researcher
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About Me
Hi!
I have over 3 years of experience as Content Strategist and Researcher at design consultancy firms. By extension, my role requires a lot of writing - both in the form of reports and narrative storytelling - insight generation through a combination of secondary and primary research, and proofreading & editing of a variety of documentation.
In the recent past, I've worked with the following international clients on social good and inclusive design projects:
Gates Foundation
UNDP
GSMA
IDEO.org
These projects placed in leadership and oversight roles where I led the creation of all communication material and marketing collateral. I've also been in charge of developing discussion tools, user research, persona and journey mapping, synthesis and ideation, concept creation for interventions, setting the narrative for the final report, and constant coordination with teams in different timezones.
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