Yusuke Akamatsu

Key Campaign Achievements
Direct to Consumer DTC:

Managed a monthly budget of $100,000 for Meta advertisements promoting intimate care cream, achieving significant conversion rates.
Oversaw $30,000 monthly Meta advertising budget for a diet supplement, optimizing ad performance through targeted strategies.
Directed a $30,000 monthly advertising spend on Meta for a foaming facial toner, enhancing brand visibility and consumer engagement.
Talent Acquisition:

Allocated a monthly budget of $250,000 for Google Ads in the engineering recruitment sector, focusing on user registration KPIs.
Key Achievements:
Shifted account structure from phrase match to broad match modifier to enhance reach.
Optimized Responsive Search Ads RSA by appeal and insight.
Conducted thorough keyword analysis, including search term reviews and exclusion additions.
Education Sector:

Managed a yearly budget of ¥200,000,000 for a programming school, doubling the target achievement rate to 200%.
Channels: Google A