Rio Dela Pena

My first job was under a retail company with the role of Brand Associate. My job was to handle different concept stores namely Arena, Pro Touch, and RookieUSA kids footwear store that carries Nike, Adidas, and New Balance. I was in charge of all social media platforms, analyzing daily sales, overseeing the buying and allocation of products to different branches, and implementing marketing efforts.

After my retail stint, I moved on to FMCG wherein I handled the milk category as a Brand Assistant. I successfully launched one of our new products and handled monitoring of daily sales, inventory, and cross functional tasks.

After leaving FMCG, I worked as a part time Junior Marketing Executive at Hyperlokal, a start up company wherein I experienced first hand how it feels to be part of a start up. I was able to onboard 30+ sellers and more than 100 users for our platform. I was also in charge of our social media accounts and creating SMS campaigns, email campaigns, and newsletters.