Astuti Bajaj Bhatnagar

I am a Brand & VM Leader who builds bridges between the physical store & the digital consumer.
With over 15 years of experience, I have managed visual identity for over 200 stores nationwide. My career has been defined by leading visual strategy for iconic brands like Satya Paul & Shoppers Stop, where I served as Country VM Manager & Area VM respectively.

Why I’m different:
I pivoted into Product Marketing recently, managing community apps & digital brand building. This wasnt just a career shift—it was a skill upgrade. I am now a phygital strategist who uses data analytics & user journey mapping to enhance how customers experience a brand in a physical space.

Why me:
Large Scale Retail Leadership: Proven track record of managing VM for 200+ stores across India.
Strategic Brand Vision: Experience leading national brand identity & store aesthetics for luxury & retail giants.
Data Driven Creativity: MICA certified understanding on how to use analytics to drive footfall & sales.