About Me
I am a conceptual writer and digital strategist with over 15 years of experience across brands and disciplines in digital, TTL, ATL and BTL marketing and advertising.
Before turning freelance, I worked as a digital Creative Group Head for Hellocomputer/FCB, Creative Group Head at Saatchi & Saatchi South Africa, and a senior conceptual writer at Gloo& Ogilvy. I have won Gold at Cannes as well as various Loeries, D&ADs, Creative Circle and One Show awards. I was the lead creative on brands including Cell C, DStv, Toyota, Vodacom, Old Mutual, Cadbury and KFC including creating content and overseeing all social media creative for those brands.
I have worked on various winning pitches as the lead digital strategist, and continue to work on clients such as Google, YouTube, Unilever , South African Tourism, Nedgroup and Nedbank as lead strategist on a freelance basis.
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