Swathi

Certified Marketing Analyst | GA4 | Python | Campaign Analytics | Data Visualization
I am a certified Marketing Analyst with 2+ years of experience helping businesses make smarter decisions through data. I specialize in marketing analytics, campaign performance tracking, and turning complex data into clear, actionable insights.
What I can do for you:

Set up and audit Google Analytics GA4 & Google Tag Manager
Track and analyze campaign performance — CTR, CAC, ROAS, CPA, MQL
Build marketing dashboards and data visualizations using Python
Run A/B testing and conversion rate optimization analysis
Create multi channel attribution models for your marketing spend
Deliver executive ready reports and analytical summaries

Tools & Skills:
Google Analytics GA4 · Google Tag Manager · Python Pandas, NumPy, Matplotlib · SQL · Google Ads · HubSpot · Excel · Adobe Analytics · Shopify · WordPress
My Results:
✔ Reduced Customer Acquisition Cost by 22%
✔ Increased Marketing Qualified Leads by 35%