Swami Zalte

SEO Trainee | Technical SEO & Content Optimization Demo Projects
Self driven SEO learner with a strong foundation in technical SEO, content strategy, and audit execution. Executed full SEO workflows through self directed demo projects using real world brands like Decathlon India and The Cake Blog to simulate professional client outcomes.

Practice Experience Demo Projects
SEO Trainee – Self Initiated Projects Decathlon India & The Cake Blog
May 2025 – Present
Tools: GA4 demo, GSC assumed, Ahrefs Free Tool, Screaming Frog, Ubersuggest, PageSpeed Insights, Canva, Rich Results Test
Project 1: The Cake Blog – SEO Audit Practice Project
Performed a comprehensive technical SEO audit identifying Core Web Vitals issues, JavaScript errors, and slow loading elements.
Disavowed 28+ toxic backlinks and planned outreach to 50+ competitor referring domains.
Built a 3 phase SEO growth roadmap: Technical Fixes → Content Gaps → Authority Building.
Designed a detailed audit report and infographic for client style presentation.

Note: This was a self led educational project based on a publicly accessible site.
Project 2: Decathlon India – On Page SEO & Content Optimization Practice Project
Wrote SEO optimized blog content How to Choose a Hiking Backpack using keyword strategy and FAQ schema markup.
Created optimized product descriptions and image alt texts for Quechua style products.
Built keyword maps, meta tags, internal linking strategies, and structured content layout.
Designed a content calendar and SEO structure for multiple category pages.

Note: Conducted independently for learning purposes; not affiliated with Decathlon.

⚙️ Skills Summary
Category
Skills
Technical SEO
Screaming Frog, Core Web Vitals, Structured Data, PageSpeed, Indexation, JS Fixes
On Page SEO
Meta Tags, H1 H2 Structure, Keyword Mapping, Internal Linking, URL Cleanup
Content Optimization
SEO Copywriting, FAQs, Alt Text, Product Description, Blog & Schema
Backlink Strategy
Toxic Link Disavow, Link Reclamation, Competitor Gap Outreach
Tools Used
Google Analytics demo, Search Console demo, Ahrefs, Ubersuggest, Canva, Rich Results Test