About Me
Education : Bachelors in Design
College: National Institute Of Fashion Technology
Branch : Fashion Design
Companies and Designations
2014: Myntra
Company Type: Fashion E-commerce
Designations - I started with writing for the blog 'StyleMynt', got promoted to doing copy for LookGood editorial's features in 4 months. In another month I got my own space on the website - The Daily Fashion Quiz. After which I also conceptualised and worked on the execution of the Mantra Fashion Incubator Program.
Things I did- blogging, fashion journalism, event coverage, celebrity interviews, engagement design, SEO, SEM
Accomplishments - The Daily Fashion Quiz had the highest website traffic in the editorial.
2015: Zivame - Lingerie E-commerce
Handled Blog, Social media Campaigns, Brand Speak design, Content Strategy, Email Marketing, SMS marketing, Hiring agencies, Opening Physical Stores With Campaigns
Accomplishments[removed]of my marketing campaigns got picked up my mad over marketing and other publications, I created the first original data and research set about lingerie with new research on women's body types in Zivame. I increased the open click rate of sms from 0.4% to 28% in 4 months. I single-handedly got Zivame 5000 followers in my tenure.
2016- RoadRunnr - Food Tech
Nature of Work- Hired bloggers and food celebrities from Mumbai and Bangalore to create synchronized promotional content for on our website to come at par with Competitor Zomato. I also worked on creating video ads for roadrunnr by leading a team of 10 people. Apart from that I was involved in social media, campaign creations, making the blog itself and creating the look and speak of the brand. We also worked on on-ground delivery executive delivery, office friendly packaging for ambush marketing, etc
[removed]working on my own fashion e-commerce startup.
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