Sarah Mushtaq

Hey, I’m Sarah a copywriter who believes words aren’t just meant to fill space, but to move people.

It all started when I wrote my first story. You might be wondering how the hell did she go from writing stories to writing copy?

Well, it’s simple. I realized I wasn’t just writing stories I was selling feelings. When people read my stories, they didn’t just read them...they felt them.

And that’s where storytelling meets copywriting because the best selling brands aren’t the loudest, they’re the ones that make you feel something.

Once, during college, we had this project where we had to convince the class to “buy” a random item mine was a boring old pen. While everyone listed features, I told a story about a struggling writer who found her voice through that pen… and by the end, half the class wanted to “buy” it from me. That’s when it clicked storytelling sells.

I started to dive deep into it. From reading books to taking courses to finally getting my first client.