Sara Evans

Hi, Im Sara May Evans, a senior marketing leader and 80x certified technical architect who designs and executes end to end digital marketing solutions.

I dont just create assets that look good; I architect comprehensive marketing programs that work. I bridge the critical gap between executive level GTM strategy and the hands on technical and creative execution needed to bring it to life.

Whether you need a complex, multi cloud Go to Market plan for a global brand, a Data Cloud CDP implementation to unify your data, or the high impact creative assets to support it, I have the proven experience to deliver.

My Core Services Include:
* Marketing & GTM Strategy: Go to Market GTM plans, Data Cloud/CDP implementation strategy, customer journey mapping, and persona development.
* Technical Architecture: Solution architecture for Salesforce Marketing Cloud, Data Cloud, Pardot, Journey Builder, Adobe Marketo, Campaign, AEM, Eloqua, and HubSpot.
* Creative & UX Design: High fidelity creative for social, email, and ads Figma, Adobe Creative Suite, and sales/B2B collateral brochures, presentations.
* Analytics & AI: Dashboard development Tableau, Datorama, data strategy, and implementing Generative AI Einstein, Gemini use cases.

I am proficient across the entire marketing stack, from hands on design in Figma and Adobe Creative Suite Photoshop, Illustrator to leading enterprise wide programs. My process is data driven, Agile certified, and focused on delivering transformative solutions that achieve 100% on time delivery and significant ROI.

Lets discuss your project and how I can help you achieve your goals.

Work Experience:
SME Consulting, Cognizant, Capgemini
Education: Management Information Systems, 80+ Certifications in Adobe, Hubspot, Google, Zoho, Salesforce, and more.