
About Me
I’m a design led founder building digital products that don’t just look good, but work in the real world.
As Co Founder at Virtelon, I partner with startups and SMEs across India to design, launch, and scale user centric digital products. My work sits at the intersection of UI/UX, brand systems, and business strategy — ensuring design decisions directly support growth, conversion, and long term usability.
Over the last 8+ years, I’ve worked hands on across websites, eCommerce platforms, and product interfaces, helping teams move from vague ideas to structured, production ready experiences. Whether it’s shaping a brand’s digital presence, improving user flows, or building scalable design systems, my focus stays the same: clarity, performance, and impact.
Alongside product design, I actively work on eCommerce and DTC strategy, helping brands set up Shopify stores, streamline customer journeys, and optimize for conversion and retention — not just aesthetics.
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