About Me
Publicizing small and mid-size technology and B2B companies for 22 years. I still use the same techniques I learned my first day on the job: tell the right story to the right audience at the right time. Lather, rinse, repeat.
In terms of approach, I work backward. Who is your customer? What is their pain point? How do you solve it better than anyone else? Where does your customer go to make informed purchase decisions? From there, I develop a messaging platform and a PR strategy. I go to each outlet and look for specific opportunities - media, byline, trend story, award, podcast, speaking engagement, etc. Then I craft the appropriate story to target the opportunity.
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$100/hr
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