Rob Jessel

I've been working in public relations for more than eight years, having previously been a journalist and sub-editor among other things. What I enjoy most about PR is creating content that goes beyond the usual dry, stuffy language of most corporate copy; and creating articles, blogs and features that are whisper it quietly! interesting, engaging and thought-provoking.

Too much corporate writing is bland and characterless. It might contain the right corporate key messages, but if it doesn't leap off the page then it will be much less likely to influence its audience. The secret of good copywriting is to flatter the reader: to write for them, rather than churning out 800 words of generic corporate cliches.

Businesses are always looking at how they can differentiate themselves in a crowded market. One of the best ways to do this is to find a unique written voice that sets them apart. Given that a prospect's first contact with your organisation will probably be through your website o