Prabhakaran J
Bommasandra, India
Digital Marketing Analyst
-
Local Time - 06:30 PM
About Me
Hi, Im Prabhakaran, a digital media and strategy professional with 12+ years of experience translating business objectives into measurable media outcomes.
My career spans ad operations, campaign management, and media strategy — from building technical foundations at YuMe and Visto, to seven plus years at Roundel Targets retail media network, where Ive grown from Media Analyst to Senior Manager.
Today I oversee media strategy for the F&B vertical, managing a $150M annual budget and leading a team of 12 analysts. I focus on building objective led media plans, defining KPI frameworks, and ensuring measurement is robust enough to drive real optimization — work thats contributed to $8M in incremental revenue growth.
I bring deep fluency across the AdTech ecosystem — DV360, TTD, Meta, tag management, attribution modeling — and I pride myself on bridging strategic intent with execution clarity.
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$9/hr
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