Pooja

I head Product and Design at PurpleDocs. I thrive at the intersection of user empathy, domain understanding, and product vision. Over the past 14+ years, I’ve led the design and evolution of impactful healthcare products—from digitized patient records and hospital workflows to remote care apps and EMR platforms used across India. My core strength lies in translating real world problems into intuitive digital experiences. I work closely with clinicians, operations teams, and developers to ensure our products are not only functional but deeply usable—especially in high pressure hospital environments. From user research and workflow mapping to wireframing and final UI, I enjoy getting my hands dirty across the product lifecycle. I believe good design isn’t just about how things look—it’s about how effortlessly they work, especially for users who are too busy saving lives to “learn software.” I take pride in building products that people actually adopt, love, and rely on