About Me
I am a mixed methods researcher with 4+ years of experience in consumer insights and UX research, working across e commerce, fintech, FMCG, B2B, and healthcare sectors. My work focuses on uncovering behavioral drivers, identifying friction across journeys, and translating insights into product and experience decisions.
I have led end to end generative and evaluative research including in depth interviews, usability testing, surveys, journey mapping, and benchmarking studies.
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