Gen Vagula

The photographic journey for me is fun and full of engineering precision, compositional calculations and constant improvement. But most of all, the endless creativity.

My biggest passion is technique called Digital Layer Blending and HDR. I don´t care about the reflection of the reality in my pictures, I care about giving my creative vision at its best.

I don´t take traditional approaches, I see the creation of the picture in a quality management perspective. I´m highly technical, decisional and disciplined. But I never loose the creative and fun side of it.

Business and Mindeset Side of It All

In essence I don´t consider myself as photographer. I consider myself as an artist, visionary and entrepreneur. I see the ways to change the photography business to much more modern, vibrant, fresh and dynamic. The whole thing started for me when I approached the photography business with startup mentality. That opened the whole new level of freshness to it.

Full bio at:www.genvagula.com