Nidhi Mehta

As a business leader with 12 years of diverse experience across beauty & personal care, corporate strategy, and consulting, I bring a unique blend of strategic problem solving and deep consumer insight. My expertise lies in scaling online first brands from early traction to breakout scale. My most recent experience was with Honasa Consumer Ltd, where I was leading 3 beauty and personal care brands as a Senior Vice President Marketing.

I specialize in growing categories, crafting consumer first brand strategies, and scaling digital marketing across influencer, media, content, and performance channels.

In the beauty space, I’ve led successful product launches, brand repositioning, and digital campaigns that have driven double digit category growth and improved brand equity.

I bring a unique left brain/right brain approach — combining analytical rigor with creativity — to unlock growth in competitive consumer categories. I thrive in fast moving environments and love solving complex