
About Me
I’m a marketing professional with over a year of experience in social media management, content writing, and performance marketing. I manage end to end campaigns across platforms like Instagram and Facebook, from content planning and copywriting to creatives briefing and scheduling. My work includes running and optimising paid ads, handling A/B tests on creatives and audiences, and tracking key metrics such as reach, CTR, CPC, and conversions to improve ROI. I regularly use analytics tools and platform insights to understand audience behaviour, refine content strategy, and build reports that translate numbers into clear action points. I enjoy combining creativity with data, experimenting with new content formats, and continuously iterating based on performance to grow brand visibility and engagement.
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