About Me
• With quite a long stint in Advertising, currently I am working as a Media Director as a part of the Planning team where I look into Media Strategy Media Planning and Media buying wherever necessary for Carat Clients.
• Maintain and strengthen a large portfolio of clients
• Worked on television, newspaper, magazines, web, radio, outdoor and Cinema.
• Implement and developed media plans for clients, followed by servicing
• Working on New Business Acquisition, and Competition Tracking
• Worked on launches like Philips Salon Shine, Phillips Mixer Grinder, Reebok Easytone and Reebok Zigtech.
• Have complete knowledge of the media software’s : TAM, IRS, MAP, RAM and Xpert.
• Worked on the CARAT Planning Tools used globally.
• Have worked on Kids brands like Mattel Toys and moved the client from Kid focused genre to Hindi Entertainment which helped Mattel to increase sales three folds.
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$29/hr
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