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BUSINESS MARKETING ESSENTIALS
Marketing in Business: Strategies and Types Explained
By ALEXANDRA TWIN Updated March 04, 2024
Reviewed by NATALYA YASHINA
Fact checked by ARIEL COURAGE
Marketing
Investopedia / Lara Antal

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What Is Marketing?
Marketing refers to the activities a company undertakes to promote the buying or selling of its products or services. Marketing includes advertising and allows businesses to sell products and services to consumers, other businesses, and organizations.

Professionals who work in a corporations marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure.

KEY TAKEAWAYS
Marketing refers to all activities a company does to promote and sell products or services t