Mikael Liljander
Sundbyberg, Sweden
Art Director, Graphic designer
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About Me
Has most recently worked as AD at the communications agency Food & Friends since we started 20 years ago and has been a co owner for ten years. The most beautiful thing about working in the world of advertising is being able to simplify, or pack a lot of information into, for example, three words, a logo or an elevator pitch.
As AD at F&F, I have had a broad role and done everything, classic print, packaging, strategy, PR, restaurant concept, graphic redesigns, store advertising, brand books, film, work shops, soc, fair stands, etc.
As for logos and graphic design, I believe that it should not only follow current trends as you write in the ad, but should last over 10 years and be able to be modified rather than replaced.
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$100/hr
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