
About Me
I build brands that grow fast and stick around. Over the past few years, Ive scaled a DTC label from ₹2–3 Cr to ₹9 Cr in monthly revenue by obsessing over the full funnel — from the first ad impression to the fifth repeat purchase.
My work sits at the intersection of performance marketing, retention, and culture. Ive built influencer engines, led CRO sprints, launched marketplace channels, and placed brands in the feeds and wardrobes of people who actually matter to Gen Z. I dont just drive growth — I architect the systems that sustain it.
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