Lavanya Chander

With over 12 years of hands on experience in sales, trade marketing, shopper marketing, account management and sales strategy—primarily within the consumer goods industry—I believe I bring a strong mix of skills and insights that would enable me to contribute meaningfully to your team. In my most recent role, I was responsible for managing the P&L for large format retail stores; driving growth, optimising SKU and space productivity, and collaborating cross functionally with merchandising, supply chain and operations teams.

Key highlights of my experience include:

Leading end to end sales strategy for modern trade and general trade channels, delivering consistent year on year revenue growth and margin improvement.
Developing shopper marketing initiatives and trade promotions that improved penetration, basket size and brand awareness in a competitive market.
Managing large teams and multiple stakeholders—merchants, field sales staff, distributors—while owning P&L accountability