About Me
A brand and communications leader with 13 years of experience spanning journalism, entrepreneurship, and corporate communications. Brings a combination of journalistic instinct for human storytelling Mumbai Mirror and Filmfare, founder experience in brand narrative and ownership Ija Arts, and communications rigour to brand strategy PivotRoots, a Havas Company. At PivotRoots, built the PR and Communications function from scratch, reporting directly to the CEO. Delivered exemplary results in earned media, social media engagement and brand recognition. Led communications through acquisition by Havas Media Network India, managing both internal alignment and external brand positioning simultaneously.
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