Wordsmith by profession. Entrepreneurial by purpose. Curious by passion.

An English copy-based Creative Director, James Keng Lim’s forte lies in creating credible and authentic story telling that connects brands with consumers.

Respected by clients for his astute business acumen and his peers for his leadership, his work regularly grace advertising, digital, and effectiveness award shows such as D&AD, Cannes, One Show, London International Awards, Asia Interactive Awards, and Singapore Effectiveness Awards. In addition, he has also been on the panel of judges for New York Advertising Festivals, Creative Circle Awards, Google Creative Awards, and Crowbar Challenge.

With a career spanning 16 years with network and independent agencies, James Keng Lim brings onboard a wealth of integrated communications experience in the fields of advertising, branding, digital, mobile, innovation, social, and content.