About Me
I bring hands on experience designing end to end AI customer segmentation pipelines—from data discovery and feature engineering to clustering, profiling, and deployment. My approach focuses on actionable segments, not just academic clusters, ensuring each cohort directly supports campaign targeting, personalization, and ROI measurement.
I’ve worked with transactional, behavioral, and CRM datasets and can deliver scalable solutions using K means, hierarchical clustering, and hybrid ML/LLM techniques, paired with clear dashboards and documentation for business teams. I also prioritize data governance, explainability, and long term optimization so the model keeps improving as your data grows.
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