About Me
Copywriting works...
...but it works in different ways for different clients.
If a client is in luxury or industrial b2b then those sales are closed by a handshake and signature.
Since those deals are closed based on reputation and leadership, and the sales cycle is longer...
They want a copywriter to create thought leadership content, long or short, to boost the companys reputation.
But there is also a type of client that sells over a shorter sales cycle.
An Online Coach, Ecom business owner, a Consultant, Booking agent etc. ...
They want a copywriter to create persuasive content for ads, funnels or product & cart pages.
The copywriter will test and verify which pieces of content produce the best results. And repeat the quality of the writing.
If this sounds like a lot of mental effort, youd be right!
Thats why most C Suite personnel, VCs and Entrepreneurs remember to hire the best writers they can to help with it...
Even if theyd love to write it all themselves.
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