Lahore, Pakistan
Professor Marketing and Business Communication
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About Me
Dr Irfan Amir joined the University of South Asia as Dean, Management Sciences in January[removed]He holds a PhD in marketing from Manchester Business School, UK. His work experience spans over 25 years. Dr Amir has worked for over fifteen years at the Lahore University of Management Sciences LUMS --- a leading university in Pakistan, first as Assistant Professor and then as Associate Professor. He has also worked as Dean, Management Sciences for about two years each at the University of Central Punjab, Superior University and the Institute of Management Sciences. His current research interests are in innovation management and new product development, marketing of services, business communication and creative writing. He has published four personal-development books titled ‘A Practical Guide to Business English’, ‘10 Practical Guidelines to Motivate Yourself,’ ‘150 Tips on Fighting Sexual Harassment of Women in the Workplace, ’ and ‘10 Ways to Nurture Love.’
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