About Me
Currently, as a Product Manager for Kerastase at LOréal Group, I am entrusted with adapting global brand strategies for the Egyptian market, defining yearly marketing plans, and leading successful new product launches with tailored local communications. I proudly own the brands P&L, meticulously setting targets, tracking performance, and optimizing pricing, margins, and stock levels to ensure robust financial health. My role extends to ensuring retail excellence across all channels, leading advocacy efforts with hairdressers, KOLs, and celebrities, and fostering strong collaborations with education, sales, digital, and e commerce teams to boost both in salon performance and online conversion.
My prior experience as Junior Brand Manager for LOréal Paris Skin Expert and Assistant Brand Manager for LOréal Paris Coloration honed my expertise in consumer and market insight analysis, competitive strategy, and the implementation of integrated marketing mix strategies
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