I help organisations achieve their goals by creating a strong connection between their products and their customers. With a human centred approach I design stories, products, strategies and solutions that are rooted in deep need understanding. My profile combines a background in engineering, a B2B and B2C professional experience and an MBA focussed on strategic foresight, design thinking and innovation. But I prefer to define myself as time traveler collecting objects from the past and memories from the future to investigate what motivates behaviours, drive decisions and engages people.
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